E-commerce
Fashion E-commerce Brand
How a mid-size online fashion retailer doubled organic revenue by fixing technical debt and scaling content around high-intent product categories.
The Challenge
The client had over 12,000 product pages but thin category architecture, duplicate meta tags, and slow mobile load times. Paid ads were profitable, but organic search contributed less than 15% of total revenue despite strong brand recognition.
Our Approach
- Full technical audit resolving crawl budget waste, canonical issues, and Core Web Vitals failures on mobile.
- Restructured category and filter URLs to reduce duplicate content and improve internal linking.
- Built a content hub targeting buying-intent keywords like "best linen shirts for summer" and "office wear for women".
- Earned backlinks through digital PR around seasonal lookbooks and sustainable fashion partnerships.
The Results
+180%
Organic Traffic
+142%
Revenue from SEO
+96%
Keywords in Top 10
-48%
Page Load Time
"SEO Scaled Up turned our product catalog from a liability into our biggest growth channel. The roadmap was clear every step of the way."
Sarah M., Head of Marketing